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How might we highlight elderly dog attributes to attract a new adoption audience and convince people in the greater Seattle area to adopt through Old Dog Haven. APPROACH: The solution turns a negative into a positive. Using an advertising campaign to highlight how the lifestyles of elderly dogs can fit seamlessly into your own through similar interests. OVERVIEW + DEMOGRAPHICS: Old Dog Haven provides permanent foster homes for unadoptable, abandoned, or soon to be homeless, senior dogs in western Washington, age eight and over. They give preference to the oldest dogs and those that have serious health issues. ODH pays directly for all veterinary care and medications and provides a great support system. The target audience is professionals living in Seattle that don’t want to give up their comfortable lifestyle to take care of a needy young pet. 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Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/1663187924790-0B832LZ84MP789LDKP8P/Screen+Shot+2022-09-14+at+1.38.05+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/1663187946656-J62D7PHHPEWMEXHAKRP1/Screen+Shot+2022-09-14+at+1.36.58+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/1663188121303-PTHE88W2BJGR7DR8TB9R/Screen+Shot+2022-09-14+at+1.41.25+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/78a6f905-e443-42d3-92ff-835df8ec2cb0/Screen+Shot+2022-06-08+at+12.18.22+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Phase 1: Creating a moment map of the Out of Box Experience https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/a3670379-19df-49d3-8697-d6a1970a03e7/Screen+Shot+2022-06-08+at+12.51.16+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Creating a social media strategy with the intent to post 3x per week https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/77704c7b-0375-4918-83dc-838b4337bdc5/Screen+Shot+2022-06-08+at+1.10.50+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/07669a13-903b-4384-9e93-0e26c0189bc4/mailing+box.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/156be9a1-e095-4467-9255-2527b4acbafb/jw_cb6.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/94c9e945-e135-4817-8ff3-58307720821f/Screen+Shot+2022-06-08+at+12.18.33+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Phase 2: Brainstorming package designs https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/9ba96b89-e970-4a29-83d9-4f10c32fa229/Screen+Shot+2022-06-08+at+12.52.03+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Using Figma to create a social media kit including photo and illustration libraries and slogans, captions, and copy. https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/19db502d-bccb-4df8-b485-5d05022a9d36/Screen+Shot+2022-06-08+at+12.53.28+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/ba6f0b41-e535-4271-bf43-32fa85ba6419/_DSC5287.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/7cfed7ee-413a-4321-a3fd-ab97c8069745/cb_ig.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/1a78f18c-7117-4433-b6a3-77e4e0df5852/Screen+Shot+2022-06-08+at+12.19.34+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Phase 3: Refining the chosen package concept https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/a64941da-efd4-47e8-a834-32bd3a55ef1f/Screen+Shot+2022-05-19+at+9.27.40+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Execution of the social media strategy with our Instagram users in mind https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/409e4feb-c0da-4ce3-8776-8e17c74b7ed0/_DSC5293.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/b97ad10a-1324-4804-b218-e579671b4926/Screen+Shot+2022-06-08+at+2.23.10+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/9ef2dc4f-7211-4211-a447-9c2a213a6b11/Screen+Shot+2022-06-08+at+12.20.23+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Phase 4: Graphic development and Mockup https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/f140176a-c2f3-491b-9e31-0d1b3d092dcf/Screen+Shot+2022-05-19+at+9.27.51+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX Execution of the social media strategy with our Facebook users in mind https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/e742caab-31d0-4afa-992b-1cc21dabf119/_DSC5324.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/f9112a4c-00c4-43ea-b3f8-e7e9eff6c488/Screen+Shot+2022-05-19+at+9.44.56+PM.png Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/cc8a08d2-8d39-4d72-9c91-da6ccc84197a/_DSC5313.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/156be9a1-e095-4467-9255-2527b4acbafb/jw_cb6.jpg Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/a538c123-1046-466e-867e-58e6676bfa12/cb_gif.gif Design - Clean Bee eCommerce Branding, Packaging, CX https://images.squarespace-cdn.com/content/v1/624b7c297325cc7bc415192c/409e4feb-c0da-4ce3-8776-8e17c74b7ed0/_DSC5293.jpg Design - Clean Bee eCommerce Branding, Packaging, CX - CHALLENGE: Create a welcome kit for an eCommerce cleaning brand built around sustainability. Explore the customer experience from what incentivizes them to purchase green cleaning products to unboxing and continued patronage. APPROACH: Creating healthy habitats is the driving force behind the design. The goal is healthy habits for humans and bees. Our design decisions are based on showcasing that narrative. 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